Looking to your competition or your customers which can generate interesting ideas
The term “IT Product development” may be used to refer to the activity of computer programming, which is the process of writing and maintaining the source code, but in a broader sense of the term it includes all that is involved between the conception of the desired software through to the final manifestation of the software, ideally in a planned and structured process. Therefore, IT product development may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.
Software can be developed for a variety of purposes, the three most common being to meet specific needs of a specific client/business, to meet a perceived need of some set of potential users, or for personal use Embedded software development, that is, the development of embedded software such as used for controlling consumer products, requires the development process to be integrated with the development of the controlled physical product.
If I had asked my customers what they wanted, they would have said ‘a faster horse’
A structured, engineering-based approach to developing business solutions, whereas others may take a more incremental approach, where software evolves as it is developed piece-by-piece.
Combination of the following stages of software development:
- Market research
- Gathering requirements for the proposed business solution
- Analyzing the problem
- Devising a plan or design for the software-based solution
- Implementation (coding) of the software
- Testing the software
- Maintenance and bug fixing
Sustained of a Product
In order to ensure that software can evolve in a way that maintains its inherent multidimensionality, one must ensure that the different dimensions evolve together in a consistent manner. Software has too many dimensions to combine within a single framework, not only do the different notations but they also do not interact hierarchically. A good mechanism should not be geared to a specific problem such as ensuring the consistency of a UML class diagram with the source code. Instead it should be flexible enough to handle the broad range of dimensions that are actually involved in software development.
Product marketing deals with more outbound marketing tasks and also deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as marketing communications, online marketing, advertising, marketing strategy, public relations, etc.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Developing a marketing strategy
Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.
Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:
- Developing Product
- Developing Websites
- Developing Marketing Strategy
Your first step will be to develop a great product. You’re probably thinking that’s easier said than done, but it’s really not. The absolute best product is one that you can develop yourself. The knowledge you have within your own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.
The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Develop a high-quality product that fills a void to increase your chance of success.
Another consideration of great importance is your target market. Keep in mind, the Internet is a global marketplace. Develop a product with a large geographic target and a wide appeal. A great product will fulfill a need or desire and provide instant gratification.
Once you’ve developed a great product, your next step will be to develop a great web site. Your web site must be specifically designed to sell your product.
Everything within your web site should have one purpose — getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return.
Your words are the entire foundation of your business. Your product, your web site and your marketing strategies all depend upon your words. Fancy graphics don’t make sales — words do.
Every word, sentence and headline should have one specific purpose — to lead your potential customer to your order page. Write your web site copy as if you are talking to just one person. Identify a problem and validate that one visitor’s need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them — why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade — that’s the bottom line.
Developing Our Marketing Strategy
Your marketing strategy is the final process of your plan. Your plan must include both short-term and long-term strategies in order to succeed.
Short term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short term marketing strategies include:
- Purchasing Advertising
- Participating in Forums
- Search Engines
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road.
Long term marketing strategies include:
- Opt-in Lists
- Social Networking Sites
- Social Bookmarking Sites
- Giving Away Freebies
- Article Marketing
By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your web site.